Bridgestone Team  | 5 min read

Discover how Elmex, a company with over 30 years of experience, specialised in industries such as automotive, paper, and e-commerce, enhanced fleet efficiency and reduced costs with Bridgestone Fleet Care. Dive into the blog and watch the video to see how advanced tyre technology and real-time data optimisation powered Elmex’s success.
 

For over 30 years, Elmex has delivered professional transport services across Europe, specialising in industries such as automotive, paper, and e-commerce. Operating a modern fleet of over 250 vehicles and covering 2.5 million kilometres monthly, Elmex is renowned for its efficiency, sustainability, and reliability. Its commitment to continuous improvement is evident in its adoption of advanced IT systems, ensuring on-time deliveries and high-quality customer service. Driven by a mission to combine innovation and eco-friendly practices, Elmex sought solutions to enhance operational efficiency, driver safety, and cost control.
 

Elmex faced the challenge of maintaining its high standards of customer service and operational safety while addressing rising costs. The need to optimise fleet operations became evident as the business grew. Key hurdles included improving route efficiency, enhancing driver safety, and extending the lifespan of critical vehicle components like tyres—all without compromising sustainability. To tackle these challenges and maintain its competitive edge, Elmex required an integrated approach to fleet management.
 

Elmex turned to Bridgestone Fleet Care for an integrated suite of modern fleet solutions designed to improve operational efficiency and safety. This partnership introduced Elmex to:

• Premium Tyres and Tyre Management: Bridgestone’s high-quality tyres ensured optimal performance, durability, and safety, tailored to Elmex’s operational needs.
• Tyre Pressure Monitoring System (TPMS): This innovative system allowed fleet administrators to remotely monitor tyre pressure and temperature, significantly reducing the risk of dangerous and costly tyre failures.
• Webfleet Telematics System: Elmex gained real-time insights into vehicle locations, driver behaviour, and load management, enabling better route optimisation and more efficient fleet utilisation.
• Integrated Data Management: Bridgestone Fleet Care provided tools to unify data from various systems, giving Elmex a clear overview of operations and enabling informed decision-making.
   

The partnership with Bridgestone Fleet Care delivered significant improvements for Elmex, enhancing both efficiency and sustainability. By integrating premium tyres and the Tyre Pressure Monitoring System (TPMS), Elmex achieved upto 20% increase in tyre lifespan, reducing replacement costs and preventing dangerous tyre failures. Fuel consumption was reduced by 5%, contributing to lower operational expenses and aligning with the company’s environmental goals. The Webfleet telematics system revolutionised fleet operations, enabling real-time tracking of vehicles, optimising routes, and improving delivery times. Driver safety also improved considerably, supported by advanced monitoring systems that ensured optimal driving conditions and performance. By streamlining data from multiple systems into one cohesive platform, Elmex simplified operations, improved decision-making, and enhanced overall service quality. With these advancements, Elmex successfully strengthened its position as a reliable and innovative logistics partner.

The partnership also offered Elmex the convenience of working with a single supplier, simplifying operations and enabling seamless integration of data from various areas. With Bridgestone Fleet Care, Elmex enhanced service quality, prioritised driver safety, and maintained its reputation as a leader in logistics industry.

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